“Peak Woke”

Why do the woke hate Ron DeSantis? Because he’s making it harder for them to control your kids.

Just when you thought the woke couldn’t get any weirder, now they want the right to cause psychological distress to your children. How else do we explain their agitation with one part in particular of Florida governor Ron DeSantis’s Stop WOKE Act – namely, the bit that forbids schoolteachers from making kids feel ‘guilt, anguish or other forms of psychological distress’ on the basis of their race, gender or national origin?

Addressing the Liberal Party convention in Ottawa last week, Prime Minister Justin Trudeau invoked some of the criticism his government has gotten lately from the Conservative opposition.

“They either say investing in Canadians is a waste of money or that our policies are too woke,” he said. “Too woke?”

He continued, directing his gaze at the TV camera perched on a riser in the middle of the room: “Hey, Pierre Poilievre. It’s time for you to wake up.”

When English courses go woke, do you stick around or do you go do something else?

The English major of a decade or two ago or today is very different. Within a fairly short span of time the traditional way of studying and analyzing texts has mostly been sidelined at universities in favor of identity politics readings. Look at the UCLA English courses and you’ll see a once respected department where half the courses are about race, sexuality, and assorted wokeness ‘lenses’ filtering out the actual books.

This has become commonplace and it’s anathema to anyone who actually loves words and books.

The damage done by the casual embrace of a transsexual by Bud Light came at an extremely bad time for not just the brand, but for all the brands sold in the US by the parent company, Anheuser-Busch InBev (ABI). The reason is rooted in a critical aspect of commerce that mostly escapes public notice: physical distribution.

The BBC’s naff sermons make for joyless, predictable television.

I loved Doctor Who as a kid. Especially the monsters. From the Autons, those plastic animated shop dummies which burst through glass storefronts everywhere in the very first episode of the 2005 reboot, to the unstoppable Daleks, the thought of which kept me awake for nights on end. In later series, thrilling terrors included the Weeping Angels – ‘Don’t blink; blink and you’re dead’ – and the Vashta Nerada, flesh-eating shadows that can move.

Sad that good shows are ruined by woke idiots who think their craziness will be embraced if it is packaged just so.

In explaining her mandate as Bud Light’s VP of marketing last month, Alissa Heinerscheid made sure to hit all of the requisite buzzwords. “If we do not attract young drinkers to come and drink this brand,” Heinerscheid warned, “there will be no future for Bud Light.” “What I brought to that” endeavor, she continued, “was a belief in, okay, what does ‘evolve and elevate’ mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.” “Representation,” Heinerscheid concluded, “is sort of the heart of evolution.”

I sat in the Washington office of a major airline’s head of government relations, where we were joined by the top lobbyist for one of America’s largest hotel chains. It was 2013, and I was president of the gay conservative group Log Cabin Republicans. I had come to secure corporate support for the Employment Non-Discrimination Act, which would have banned discrimination on the basis of sexual orientation. Pressure from leading corporations, I correctly assumed, would push waffling Republicans to vote for the legislation.