Talk about a pushover. From Shireen Qudosi at Gatestone:
Melanie Elturk, CEO of Haute Hijab, a leading U.S. hijab brand, openly shared a widely held belief that “fashion is one of the outlets in which we can start that cultural shift in today’s society to normalize the hijab in America.”
Later in the year, CoverGirl, a popular affordable makeup line, announced Muslim beauty blogger Nura Afia as its newest “brand ambassador.” A 23-year-old wife and mother, Afia hosts a YouTube channel, with over 200,000 subscribers, for hijab and makeup tutorials. She now stands with celebrities such as CoverGirl’s first male makeup model, James Charles; Modern Family star Sofia Vergara and pop singer Katy Perry in a campaign that highlights brands of makeup targeted at customers who applaud surface “diversity” and “equality.”
Beauty and fashion industries in particular offer a mold in which intellectual discourse and cultural commentary is cast aside for opinion. That opinion is then shaped, packaged, and pushed as a product onto a population group already pliable to messaging. With CoverGirl’s newest “brand ambassador,” Nura Afia, the message echoes the mantra of hardline Islamist groups who have, since the presidential election, lost much of their political ground. Lost ground is now regained in new spheres through personalities such as Afia, without any association with political parties. More.
Reality check: It will be interesting to watch the fashionistas who used to sneer and snarl, whine and grovel. Don’t miss the spectacle of feminist politicians defending their right to imitate women who do not have a choice, as an expression of liberation.
See also: Hijab hits the catwalk with a flump. Honestly, it’s dowdy and way overdressed, utterly lacking the charm of suggestiveness that the hijab usually at least offers.
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