When news broke that the Donald Trump administration and Iran had agreed to a two-week ceasefire, markets reacted instantly. Oil prices plunged within minutes, wiping out days of gains and triggering a wave of optimism. For many consumers, the assumption seemed obvious: lower oil prices should mean lower food prices.
That assumption is fundamentally flawed.


Easter has long been one of the last holidays where tradition still dictated what landed on the dinner table. Lamb for many. Ham for most. Turkey, occasionally. But in 2026, something has shifted — and not subtly. This year, the Easter menu is being decided less by culture and 






