Here is one way to think about the concession prices at World Cup games that might make them feel less, well, extortionate.
If you consider that the face-value of a ticket to, say, Canada’s opening game in Toronto against Bosnia-Herzegovina was about $1,100 even for a cheap seat, then the cost of a pair of hot dogs and soft drinks at that game was a mere five per cent of the admission to the stadium. For a whole meal!
