Anti-fur activists storm London Dior store in front of shocked families before being thrown out by heroic security guards

This is the moment anti-fur activists sparked chaos in a Dior store in London before being thrown out by a team of no-nonsense security guards.

Stunned shoppers watched on as blue-and-pink-haired protesters holding megaphones and signs marched into the luxury store inside Selfridges.

The group were protesting Dior’s use of fur and held placards that read ‘Fur is murder’ and ‘Fur kills’ as they charged through the Oxford Street store on Sunday.

Anti fur protesters inside the dior store in London yesterday.. pic.twitter.com/3ylmCJSPQu

— London & UK Street News (@CrimeLdn) July 5, 2026