Toyota in the spotlight over “blasphemous” SUV advert in South Africa
Toyota South Africa Motors (TSAM) has come under fire over the wording used in an online banner used to promote its new Land Cruiser FJ.
According to the Advertising Regulatory Board (ARB), a consumer filed a formal complaint against the manufacturer over an advertisement used for its new SUV.
The complainant took issue with the text used in the banner image displayed on TSAM’s website page for the Land Cruiser FJ, which reads “I Am What I Am.”
