It seems like just yesterday that Euphoria actress Sydney Sweeney – who embodies, literally, the traditionally feminine ideal of beauty that drives anti-beauty feminists into a frothing, jealous rage – sparked controversy over her American Eagle ad which facetiously proclaimed that she has “great jeans.” Now she is facing Left-wing backlash for another teasingly sexualized ad campaign, this time for sports trading app Novig, which launched last month.
Novig is doing an ad with Sydney Sweeney. This is what Nike needs…
pic.twitter.com/kIPGbsWW7x— Seth (@seth_fin) September 9, 2026
