Following a unanimous vote at city council this week, the City of Toronto is looking into ways to regulate and ban surveillance pricing in the city’s grocery stores.
Surveillance pricing refers to the practice of using an individual consumer’s data, such as their gender, location, purchase history, and socioeconomic status, to set prices. This can result in a business charging different prices for the same item, depending on who’s buying it.
Carney & Chairman Chow’ may end up creating Food Deserts.
The Major Grocers have promised the poor will get it if surveillance pricing is challenged.
