In the build-up to this summer’s Fifa World Cup, much of the attention was on the host cities and stadiums where the matches would be held. But after two weeks, something I never expected is happening: social media is flooded with feel-good videos of fans discovering the US that exists between skylines.
Some travellers were so struck by Costco and Walmart that they declared, “I’m in love with America.” As soon as a Norwegian man entered a Bass Pro Shop, he said, “Oh, gawd damn!” And when a Brit first laid eyes on a Buc-ee’s convenience store, restaurant, petrol station and supermarket wrapped in one he said, “This place is absolutely insane.”
