Tim Hortons is feeling the heat — responding in droves with a new PR strategy to get Canadians back on its side.
And to think, it all began with a “Hi Scott…”
If readers are unaware of the reference, a post on X, addressed to a podcaster, Scott Fox, who was criticizing Tim Hortons’ abuse of the feds’ temporary foreign workers program (TFWP) in late May, received a response from the coffee shop itself, which indicated this message was a “misperception.”
I don’t believe a word they say.
