Among the realities of business success is reaching as wide a consumer base as possible. Marketing products that appeal to everyone, carefully focused advertising, and avoiding alienating any portion of the consumer base are essential. There are, of course, businesses that cater to niche clientele, where the usual tactics don’t strictly apply. Men, for example, aren’t going to buy many tampons, though these days, that’s not strictly true for guys pretending to be women, and it’s better not to contemplate what they might do with them.
h/t Shasta? Hermes? All of you?
