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Reanimated AI Greta Garbo stars again … in a ball-bearing advert

She shimmered in Hollywood’s silent movie era and lit up the first talkies – now Greta Garbo may be about to star in cinema’s new AI age.

More than a century after her screen debut and decades after her ashes were laid to rest in a Swedish woodland cemetery, the Hollywood superstar’s descendants are ready to consider an AI version of her taking a 21st-century film role.

Her likeness has already been reanimated for an advert for a Swedish industrial company, using AI generation technology. The practice some critics call “ghostploitation” has also been used in the case of the actor Val Kilmer, who died last year.

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