From John Miltmore at MercatorNet:
[In 1963] “All of the top thirty-one shows had ratings of at least 20…led by The Beverly Hillbillies with a rating of 34.9, meaning that 34.9 percent of all American homes with a television set were watching it.”
As a point of comparison, the top-rated primetime TV programs of 2018 (This Is Us and Roseanne) scored a 5.4 and 5.0, respectively. More.
Reality check: Why do conservatives, for example, bemoan the influence of legacy media today when they simply aren’t the players they were unless they are allied with government and big social media – and then who are the players really?
See also: Publishers now quail before Twitter