‘Obviously inappropriate’: Insurer says ASIMIL8 plate shouldn’t have been issued

Whether “assimilation” is by fictional aliens in the television series Star Trek or in real life against Indigenous people, the meaning is the same and should never have been approved for a personalized licence plate, a senior executive with Manitoba Public Insurance says in internal email.

The unusual government discussion of alien species came during panicked discussions by senior staff at the non-profit Crown corporation that approves and issues the province’s licence plates after social media buzz about a Star Trek fan’s personalized plate “ASIMIL8.”

Well there goes my “Fuck Off Justin” application…

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