As Germany still struggles to balance its migration policy, the Interior Ministry has apparently decided to take one of the issues into its own hands and, through an ad campaign, boost the numbers of voluntary repatriations.
The ministry, led by Chancellor Angela Merkel’s Bavarian ally Horst Seehofer, decided to lure potential repatriates with a supposedly bright future awaiting them in their countries of origin – as well as a sort of a complimentary gift should they agree to go home voluntarily.
The ads, which were placed on the billboards in major German cities in mid-November, featured a cheerful slogan that read: “Your country! Your future! Now!”