A federal agency, created to fight poverty, spent $500,000 on a name, logo and branding

I did this in about 10 seconds, and at way less cost.

The Liberal government spent $500,000 on outside advisers to come up with a logo, name and branding for a new agency that promises to alleviate poverty in developing countries, internal documents reveal.

Its 2017 budget announced $300-million toward developing an institution that would support sustainable development and poverty reduction in developing countries by aiming to attract private investors – such as pension funds – as investment partners in private projects that serve a public good.

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