Meeting Kosovo’s clickbait merchants

Two weeks ago, I was sitting in a dark bar in a small town an hour’s drive from Kosovo’s capital, Pristina. In front of me, a man was nervously hunched over, his face turned away from the camera.

He was a fake news merchant and he agreed – eventually – to talk about how he earned his living.

I first came to Kosovo over a year ago when researching a book about how power was changing in the digital age.

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