French art school blacks up teenagers in advert ‘to make it more appealing for US students’

A clumsy attempt to show diversity among its students has ended in disaster for a French art school, which resorted to ‘blacking up’ teenagers in an advertisement to attract American pupils.

The Emile Cohl School in Lyon was accused of ‘blackwashing’ a photo after some white pupils in the original group picture were digitally modified to appear with darker skin, and black people were inserted in the shot.

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