‘Nazi hunts’ are a sign of our hyperventilating times

It has been a baking hot summer in the UK. So hot that nothing – not even a piece about a soft-drinks company – can be published without wild hyperbole and the crow-barring-in of politics. Writing in Wednesday’s Guardian, one Ellie Mae O’Hagan wrote about the recent market successes of Fever Tree, the producer of alcoholic mixers, among other things. O’Hagan was particularly exercised about the question of what Fever Tree’s recent share price increases told us about ‘late capitalism’.

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