What happened to Tim Hortons? The downfall of Canada’s brand

The coffee shop has long been synonymous with Canada, but bad press and changing tastes have hurt it – and then there was the poop incident

“It’s your first time in Canada? Oh, you have to try Timmies,” a former colleague informed me, when I landed in Toronto for a business trip several years ago. There was a Tim Hortons next to us in arrivals and before I’d even exited the airport I had a red and white cup in my hand and knew exactly what a double-double was.

They suck, that’s what happened.