Cambridge Analytica Is Not The Problem. Google And Facebook ARE The Problem

…I conduct scientific research on online manipulation, and, at this point, I probably know more about it than anyone else in the world. Online manipulation of our thinking, opinions, purchases and votes is real, powerful and scary; the numbers are mindboggling, in fact. But Cambridge Analytica is not the problem, mainly because the methods it uses to manipulate are not very powerful. Compared with the real threats out there, they are, in fact, trivial.