Customers get their $25 Loblaw gift card as compensation for overpriced bread

Loblaw’s attempt to make amends for its part in a bread price-fixing scandal with $25 gift cards appears to be paying off — at least for some customers.

The grocer started mailing the rebates this week to people who’ve already registered online. Loblaw said the gift cards should take six to 12 weeks to arrive and customers have until May 1 to sign up.

This being Canada where it pays to be a white collar criminal no one will go to jail for this, a stern letter or wagged finger is about as severe a punishment any will face.

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