World’s biggest franchise: Who profits from the Olympic Games?

As the 23rd Winter Olympics get underway in PyeongChang, South Korea, let’s take a look at what the Romans (big fans of the ancient Olympics themselves) addressed as “Cui bono?” or “who stands to benefit?”

To make it more specific – whose money makes the Olympics roll?

There’s arguably no sleeker money-making machine in the world than the IOC currently is – selling its name & symbols for a major buck.

Can it be any clearer why the Olympics are such a farce? From Dopers to Trannies it’s one big scam.