Britain’s most complained about advert is a rapping chicken which enraged vegans

Britain’s most complained about advert in 2017 featured a rapping chicken which enraged vegans, the Advertising Standards Agency has revealed.

The campaign for fast food chain KFC, attracted 755 complaints that it was disrespectful to chickens and distressing for vegetarians, vegans and children.

However, the ASA did not ban it after deciding it did not include any explicit references to animal slaughter and was therefore unlikely to cause serious or widespread offence.

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