When people buy a product, they probably don’t want it to police their behavior. Unless it’s bought for that specific purpose, they want the product to work with them, not against them. This isn’t rocket science.
However, Amazon’s Alexa software has now changed its response to a certain stimulus — namely, calling it sexist names — from “thanks for the feedback” to “I’m not going to respond to that.” Further, the device will also respond to the question of whether it’s a feminist with: “I am a feminist. As is anyone who believes in bridging the inequality between men and women in society.”
Alexa is not a woman. Alexa is not suffering. Women do not suffer when people call software a slut.