A bizarre new trend dubbed the “Tide Pod Challenge” is gaining popularity among teens on social media — and doctors say it could land them in the emergency room.
The challenge involves people popping the small laundry detergent pacs and posting videos of themselves chewing and gagging on the oozing product online.
If someone swallows a small amount of the concentrated detergent in the pods, it could result in diarrhea and vomiting. And it can even creep into the lungs and burn the respiratory tract, making it incredibly difficult to breathe, Dr. Alfred Aleguas Jr., managing director of the Florida Poison Information Center told USA Today.
The D.C.-based not-for-profit National Capital Poison Center reported that biting into a pod can cause “serious injury or even death.” Rubbing the product into the eyes can make the eyes burn, too.