The British Army‘s new campaign is targeting recruits from different backgrounds, genders, sexualities and faiths.
The scheme, which will see a series of adverts broadcast on television, radio and digital platforms, is titled ‘This is Belonging 2018’.
As part of the campaign, which cost around £1.6million to produce, a series of animations will be released on social media.
Among them will be films that ask ‘Can I be gay in the Army?’ and ‘What if I get emotional in the Army?’
Other videos ask ‘Can I practise my faith in the Army?’, ‘Will I be listened to in the Army?’ and ‘Do I have to be a superhero to join the Army?’