British Army bans soldiers from saying Sir on the phone as it may offend the gender neutral or some such nonsense

…A soldier had complained in a letter to a military magazine that despite the Army ‘correctly’ placing importance on inclusion and gender-related issues, troops were still answering the phone with ‘Sir’.

The soldier also claimed troops feared ‘risking offence’ by greeting an officer with the word ‘Sir’ or ‘Ma’am’ when the officer could be gender neutral.