We are not talking about the dreary type of Muslim garment of Raqqa or Kabul, but a global market that is a Westernized, colorful, supposedly joyful Islamic enterprise.
First it was a Muslim woman wearing a hijab in Playboy. Then Nike released a “performance hijab” for athletes. Meanwhile, last spring, Aab, one of the world’s leading Islamic clothing retailers, opened its first boutique in London, just in time for the annual London Fashion Week. Vogue Arabia published its first-ever print issue. Last month, Mattel unveiled, so to speak, the world’s first hijab-wearing Barbie doll, who is apparently part of a new series dedicated to women “breaking social barriers“.
A conformist and “inclusive” establishment, eager for profits, has turned the Islamic veil into a purportedly new symbol of freedom and fashion.
In the 30’s the same sorts were enamoured of Hitler or Stalin. It’s that time again.