Greed, Hollywood-Style

The death of the motion-picture business as founded has been on the horizon since the Industry learned all the wrong lessons from the success of Steven Spielberg’s Jaws back in 1975. Whereas theaters had once touted air-conditioning as the prime means of putting fannies in the seats when the weather outside was steamy, the “summer blockbuster” now enticed them with chills and thrills. When Jaws begat Star Wars and the customers were shelling out record sums of money to watch what used to be called “B” movies, the moguls were quick to respond.

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