PCs still lag behind Liberals despite launch of new platform
Asked if the Tories got a bump in the tracking poll from their platform launch, Campaign Research CEO Eli Yufest said: “No, not at all.”
“It’s kind of surprising because they were able to captivate a large audience,” he said Friday.
Indeed, using techniques pollsters employ to determine brand awareness for corporate clients, the firm showed the online panel a photograph of the cover of the “People’s Guarantee” featuring a beaming Brown.
His name, the party logo and the key promises from the platform were removed in order to gauge awareness.
An impressive 29 per cent of respondents said they had seen the image, and 52 per cent identified Brown.
“That’s good penetration — a really good, strong breakthrough,” Yufest said.
“But what they achieved in terms of breakthrough and recall, they fell really short on doing anything meaningful to draw people to their camp, obviously,” he said.