From Clay Travis at Outkick the Coverage:
While the protest has received the majority of the media attention and the league and TV partners definitely believe it’s an issue, they don’t believe the protest is the reason for the substantial drop in ratings by itself.
It is one of the reasons for declining ratings, they believe, not THE reason.
There is agreement that the NFL needs to find a resolution to the protests, but the most alarming thing for the league and its TV partners is simply eliminating the protest won’t return the NFL to its ratings golden era, just two short years past.
There’s a significant belief that the league’s TV partners, who are facing up to $500 million in losses this year, need a fundamental restructuring of TV windows to avoid losing even more money in the years ahead.More.
Reality check: Rabbit feathers. The fact that no one was paying attention to key issues like the TV windows is because the NFL was having a tantrum and expecting fans to care. In the same way, Big Cool media 2016 was having a tantrum and expecting voters to care.
No one has to care. Absent a totalitarian state, all these former hotshots are doomed.
See also: Are polls scientific? Well, what happens when human complexity foils electoral predictions?
Does fake news make a difference in politics?