The weird thing that happens when Hollywood makes lots of movies few people want to see

From Brad Brevet at Box Office Mojo:

August 2017 wrapped up as the worst August in twenty years with calendar grosses delivering a combined $657.7 million from 225 movies, 35.5% behind last year’s gross and failing to top $700 million for the first time since 2000. Thanks to the continued performance of Annabelle: Creation, which just topped $100 million domestically yesterday, the month did deliver a $100+ million earner, a feat that looked as if it might not happen not too long ago. Annabelle also helped Warner Bros. top the month with nine films in release grossing nearly $165 million. Sony finished in second with $151 million, led by The Emoji Movie, which brought in $50.5 million over the course of the month after releasing over the final weekend in July.

Universal’s The Mummy finished its run in August with a mere $80.1 million domestically. Budgeted at $125 million, the studio hoped the Tom Cruise starrer would make a larger splash as they kicked off their Dark Universe franchise. Fortunately, while domestic returns were low, the international box office helped push the film’s worldwide haul to $407.8 million, a figure the studio will be looking to improve on with their two upcoming additions to the “universe” with stars including Johnny Depp and Javier Bardem taking on the roles as The Invisible Man and Frankenstein’s Monster respectively. More.

Reality check: It used to be people ranted at friends and family members or mental health professionals about private grievances and sought fame and fortune by expressing common feelings better than audience members would have done.

Some say the international box office will save the industry but that depends on whether the international interest is based on presumed Coolness in the United States. Don’t expect Hollywood to face that issue in a businesslike way just yet.

Unmoored from typical U.S. audiences, the industry could end up making propaganda flicks for a variety of global interests, especially those that would distribute them through their controlled media. We shall see.

See also: Dying traditional media journalists’ arrogance is “beyond annoying”