The weird thing that happens when Hollywood makes lots of movies few people want to see

From Brad Brevet at Box Office Mojo:

August 2017 wrapped up as the worst August in twenty years with calendar grosses delivering a combined $657.7 million from 225 movies, 35.5% behind last year’s gross and failing to top $700 million for the first time since 2000. Thanks to the continued performance of Annabelle: Creation, which just topped $100 million domestically yesterday, the month did deliver a $100+ million earner, a feat that looked as if it might not happen not too long ago. Annabelle also helped Warner Bros. top the month with nine films in release grossing nearly $165 million. Sony finished in second with $151 million, led by The Emoji Movie, which brought in $50.5 million over the course of the month after releasing over the final weekend in July.

Universal’s The Mummy finished its run in August with a mere $80.1 million domestically. Budgeted at $125 million, the studio hoped the Tom Cruise starrer would make a larger splash as they kicked off their Dark Universe franchise. Fortunately, while domestic returns were low, the international box office helped push the film’s worldwide haul to $407.8 million, a figure the studio will be looking to improve on with their two upcoming additions to the “universe” with stars including Johnny Depp and Javier Bardem taking on the roles as The Invisible Man and Frankenstein’s Monster respectively. More.

Reality check: It used to be people ranted at friends and family members or mental health professionals about private grievances and sought fame and fortune by expressing common feelings better than audience members would have done.

Some say the international box office will save the industry but that depends on whether the international interest is based on presumed Coolness in the United States. Don’t expect Hollywood to face that issue in a businesslike way just yet.

Unmoored from typical U.S. audiences, the industry could end up making propaganda flicks for a variety of global interests, especially those that would distribute them through their controlled media. We shall see.

See also: Dying traditional media journalists’ arrogance is “beyond annoying”

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  • sk6actual

    I think my last movie theatre visit was ’90? Red October in a discount early show.

  • canminuteman

    I like going to movies. As a teen I went to tons as a teen. I still go to movies with the mate I went with 35 years ago when we were in high school. Now that I have my own kids who are early teens I like to go with them. A big part of the problem is the movies are still aimed at the thirteen year old me, rather than the fifty something me, so I see movies my kids like that I find a total bore. It is pretty rare that there is a movie I want to see. Dunkirk is the most recent. I went to see “It”, mostly because a lot of it was filmed in my town, with some scenes filmed within a few km of where I live.

    I have no interest in watching the endless cycle of superhero movies, although I have seen a few of them. Revenues are dropping because the demographics are changing. There are more old fogies like me and fewer teens like my kids, that fact alone will mean reduced revenue. If they want to make money they have to figure out who their audience is and aim at that audience. I think they figure Asia is their audience, and have given up on trying to make movies that appeal to me.

  • Norman_In_New_York

    Once upon a time, Hollywood studios hired William Faulkner, F. Scott Fitzgerald and John Steinbeck to write movie scripts. Even a raucous comedy like “A Night At The Opera” was written by Pulitzer Prize winners George S. Kaufman and Morrie Ryskind. Perhaps the studios would boost their revenues if their product started respecting the intelligence of their audiences.

  • Hard Little Machine

    The quality has gone way down. Movies barely meet the standard of a tv show that makes it to season 3. Which is funny because as costs go up the delivered product gets bladder and more generic and cookie cutter and worse.

  • Watchman

    Why does that really matter, Weinstein met some of his goals and he was happy with the results. Until now.