TV ads: why whites and straights are out

According to a report in The Times on Saturday, advertisers are ‘so worried about being accused of racism or homophobia’ that they are shying away from using images of white people and straight couples. A survey of 500 companies by Shutterstock Inc reveals that a third of advertisers questioned said they had used fewer white models and heterosexuals over the past year, and they were taking this approach to ‘prevent perceived discrimination’. Marketing departments are even putting diversity above relevance to their target audience, ‘to avoid accusations of bigotry’.

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