From Franklin Foer at the Atlantic:
Makers of magazines and newspapers used to think of their product as a coherent package—an issue, an edition, an institution. They did not see themselves as the publishers of dozens of discrete pieces to be trafficked each day on Facebook, Twitter, and Google. Thinking about bundling articles into something larger was intellectually liberating. Editors justified high-minded and quixotic articles as essential for “the mix.” If readers didn’t want a report on child poverty or a dispatch from South Sudan, they wouldn’t judge you for providing one. In fact, they might be flattered that you thought they would like to read such articles.
Journalism has performed so admirably in the aftermath of Trump’s victory that it has grown harder to see the profession’s underlying rot. Now each assignment is subjected to a cost-benefit analysis—will the article earn enough traffic to justify the investment? Sometimes the analysis is explicit and conscious, though in most cases it’s subconscious and embedded in euphemism. Either way, it’s this train of thought that leads editors to declare an idea “not worth the effort” or to worry about whether an article will “sink.” The audience for journalism may be larger than it was before, but the mind-set is smaller. More.
Reality check: If tree falls in a deserted forest, does it make any noise? If left coast journalism just isn’t popular the way it used to be, would the left coast know that? Or would they start blaming new technology that – if not jimmied – allows readers to opt out? Hmmm.
See also: Why left-wing Salon cannot pay its rent