Procter & Gamble’s Identity-Politics Pandering

Once upon a time, brothers-in-law William Procter and James Gamble sold candles and soap. Their 19th-century family business grew into the largest consumer goods conglomerate in the world — launching the most recognizable brands on our grocery shelves, including Tide, Pampers, Crest, Nyquil and Old Spice.

Now, Procter & Gamble want to conquer a new market: identity-politics pandering.