It’s the Biggest Scandal in Tech (and no one’s talking about it)

A truly massive scandal is brewing in Big Tech.

This scandal concerns the fact that 60% of advertising “clicks” are in fact NOT coming from humans; they are generated bots or automated algorithms that don’t buy anything. EVER.

If you don’t believe me, and think I’m just making this up, consider what Keith Weed had to say last month.

Weed is head of Marketing for the consumer goods giant Unilever. In this role, he oversees a marketing budget of $8+ BILLION per year. And here are his statements on the impact of bots in digital advertising.

With $8.4 billion in annual ad spend, the advertising industry pays attention when Unilever is unhappy. During the Cannes Lions Festival of Creativity, Unilever’s chief marketing and communications officer Keith Weed outlined the three concerns that “keep him up at night.”

“If you don’t have your ad viewed, you are dead,” Weed told a Cannes audience on Wednesday.

He wants advertisers to “join up the dots in the digital industry.” As Weed sees it, this ecosystem is corrupted. Some 60% of traffic online is bots. “We want to buy eyeballs of viewers not bots,” says Weed. “If it is too good to be true, it probably is.”

Source: Mediapost.

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  • Hard Little Machine

    The advertising based economy was always a scam. You can’t base your entire system on trying to shove trillions of messages at people hoping 0.00000001% of them spend. No one is looking. Everyone runs as far away from ads as possible. When was.the last time you paid attention to an ad that made you think about a purchase?

  • deplorabledave

    UNILEVER’S POSITION ON

    HALAL FOR FOODS, COSMETICS AND HOME CARE PRODUCTS

    Unilever is committed to providing branded products and services which consistently offer value and consumer choice, including those that meet the expectations of our Muslim consumers.

    CONTEXT

    Driven by a rapid growth in the Muslim population, increasing international trade and increasing consumer awareness of Halal, more Halal standards for consumer goods are being developed, which can vary from country to country.

    Today little harmonization between Halal standards and their implementations can lead to barriers for international trade. Mutual recognition and harmonization of requirements for Halal products and Halal certification will help to increase offerings for Muslim consumers.

    UNILEVER’S POSITION

    At the heart of our business and our brands is a deep commitment to consumers. We respect the preference of our Muslim consumers for products meeting Halal requirements. We are committed to offer Halal products based on market demands.

    In line with our deep commitment to our consumers and our stakeholders, we meet local Halal regulations and practices as required. We also promote mutual recognition of Halal standards and their harmonization.

    Unilever recognizes that slaughtering practices are an important element for Halal. From an animal welfare perspective Unilever requires stunning to be carried out prior to slaughter, whenever permitted under local regulations.

    We recognize that alcoholic beverages and alcohol (ethanol) derived from alcoholic beverages at any concentration are not acceptable for Halal.