Google’s big experiment in digital counter-terrorism begins rolling out today. Collaborating with its own in-house think tank, Jigsaw, the new effort seeks to bury ISIS-related propaganda on YouTube. Now, when a potential ISIS recruit searches for known extremist content using a predefined set of keywords, they’ll instead be redirected to videos that deconstruct and confront the terrorist group. The project is called the Redirect Method.
Sounds great on paper.