The most shocking thing about the Advertising Standards Authority’s announcement that it will censor ‘gender-stereotypical’ images in ads is that there has been so little shock in response to it. Censorship once stirred up passion and opposition. People bristled at being told what they could see or hear. Not this time. The ASA, which regulates the content of ads in UK newspapers, on TV and radio and online, bullishly declared yesterday that it will take a ‘tougher line’ on ‘ads that feature stereotypical gender roles’ and ensure they are expunged from public life. And there was barely a flicker of fuss. It is terrifying how normalised censorship has become.