Creepy Canadian App Gives Citizens Points for Making Government-Approved Choices

The app, funded by the Canadian federal government and developed by Toronto-based company CARROT Insights in 2015, is sponsored by a number of companies offering reward points for their services as an incentive to “learn” how to improve wellness and budget finances. According to CARROT Insights, “All offers are designed by sources you can trust like the BC Ministry of Health, Newfoundland and Labrador Government, the Heart and Stroke Foundation, the Canadian Diabetes Association, and YMCA.” Users can choose to receive rewards for companies including SCENE, Aeroplan, Petro-Canada, or More Rewards, a loyalty program that partners with other businesses.

h/t Marvin

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