How Trump overturned the gameboard in Paris on the corporate climate swamp

In the U.S. this year, corporate spending on “cause sponsorship” will hit a new record of US$2.06 billion, more than double the amount spent on business sponsorships for festivals, fairs, annual events and the arts, according to estimates by the IEG Sponsorship Report. Cause sponsorship — think of Bell publicly aligning its brand with mental health awareness — has been one of the hottest growth areas for marketers in the last few years.

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