Critics hailed it immediately as a cultural turning point that elevated pop music to the level of fine art. Richard Poirier wrote, “Listening to the Sgt. Pepper album one thinks not simply of the history of popular music but the history of this century.” Time magazine declared it “a historic departure in the progress of music – any music”. Newsweek called it a “masterpiece”, and The New York Times Book Review characterized it as a harbinger of a “golden Renaissance of Song”. It won four Grammy Awards, including Album of the Year–the first rock LP to receive the honor.