The days of the supermarket checkout are numbered as Amazon is gearing up to launch smart-phone based grocery stores in the UK.
Today the UK Intellectual Property Office has approved an application by Amazon to trademark its slogans “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.)”
The strap line is used in a promotional video for Amazon Go on YouTube that’s been viewed more than 9 million times.
It comes after the company has opened a futuristic test store under that name in Seattle that has no checkouts.