The end of the supermarket checkout could be imminent

The days of the supermarket checkout are numbered as Amazon is gearing up to launch smart-phone based grocery stores in the UK.

Today the UK Intellectual Property Office has approved an application by Amazon to trademark its slogans “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.)”

The strap line is used in a promotional video for Amazon Go on YouTube that’s been viewed more than 9 million times.

It comes after the company has opened a futuristic test store under that name in Seattle that has no checkouts.

  • H

    More automation. That’s great, I suppose, but tough on those people who make a living at such jobs as cashier. (it’s also a good first job for teenagers). I wish they’d get around to automating politicians’ jobs, though – now that would be helpful.

    • You could automate politicians by replacing them with flush toilets.

      • Mark Matis

        Or improve their job performance by stuffing their heads down those toilets and keeping them there until they stop moving…

  • Mark Matis

    This might work acceptably for canned goods and boxed goods. But would you REALLY trust the retailer to pick the best bananas or steaks?

    • Good point.

    • Dana Garcia

      Exactly. Food shopping requires feeling the avocados and smelling the tomatoes to check the ripeness.

  • bargogx1

    Humans will soon be obsolete.

  • Drunk_by_Noon

    This might work in stores patronized by whites but blacks and “people of color” will loot such places clean.

    • Brett_McS

      Instead of a dozen checkout chicks they will need two dozen security guards.

  • Editor

    Retailers better get their act together pretty damn fast if they plan on implimenting this any time soon. Almost every time I try the self-checkout at my grocery store there is some kind of error, whether the UPC is not recognized or can’t be read, or the sale price is not applied, I picked a seasonal product that was not registered in the database.

    I dunno, I don’t see the massive threat that “robots are gonna take our jobs” materializing in the suggested time frame. Hell, I’m still waiting for my 3 day “leisure society” workweek I was promised in the 1971 tv show “Here come the 70s”.

    • xavier

      Well the cashier can be retrained as database entry typists.
      I think that the supermarkets might break up to their constituent parts like in the old old days. Ya know the corner store butcher the mom and pop bakery etc. Stuff like non perishables can be bought and delivered on line

      • canminuteman

        We have a great neighbourhood butcher. It is within walking distance. I would love to have a local proper bakery. Grocery store bread is usually gross. I had a beautiful chunk of French cream cheese the other day, from my local butcher. I then got a baguette from the grocery store. It was probably a week old. A sixteen dollar piece of cheese spoilt by stale bread. It put me in a foul mood the whole day. I think a good bakery in the right location could do very good business.

        • xavier

          Hmmmmmm interesting. Where I used to live there was a decent bakery and the supermarkets had relatively fresh bread. All for decent prices. I know that Montreal has lots of corner bakeries

      • El Martyachi

        That would be really good, therefore it seems unlikely.

    • Bataviawillem

      Same here, it always takes longer due to errors.

  • Dana Garcia

    Cashier jobs generally are going the way of the dinosaur, with six million forecast for for extinction within a decade in the US.

  • Bla Bla

    Oh this is great… In the time of malware and state level hacking… What possibly could go wrong when one cannot get access to even their basic foodstuffs from the grocery store. Sometimes there comes a time when automation is a really bad idea. But, then again, the elites don’t care and are ready for what ever calamity comes down the road.

  • El Martyachi

    I fucking hate this shit.