But was told he couldn’t back out. From Tyler O’Neil at PJMedia:
On Wednesday morning, The Wall Street Journal dropped a bombshell. Almost exactly one year after Target’s original pro-transgender announcement which caused a huge backlash and helped tank the company’s profits over the past 12 months, the Journal reported that Target’s CEO did not approve of the statement — and would not have approved it, if asked.
In early March of this year, the company suffered the largest one-day stock drop since the 2008 economic crisis. In dollar terms, the drop was the company’s largest hit ever. This also followed a report of fourth-quarter profits that fell below expectations, and a pessimistic full-year outlook. To make matters worse, Target’s disappointing results contrasted with better-than-expected earnings reported by Wal-Mart Stores Inc. and Home Depot Inc. More.
Reality check: Isn’t the guy fired already? He can’t expect his customers to pay for a war on their basic habits and values. He should have got rid of the people who told him he couldn’t back out. One can’t help wondering how much WalMart paid them… 😉 😉 😉
See also: Marvel! Readers tire of partisan comics