From Dominic Patten at Deadline:
Oscar Ratings Down Double Digits In Demo; 32.9M Viewership Hits 9-Year Low – Update
In that vein, the near final numbers for last night’s 89th Academy Awards are now in, and they are down from last year. Sunday night’s show drew 32.9 million viewers with a 9.1 rating among adults 18-49.
Hosted by Jimmy Kimmel for the first time, the 2017 Oscars are down 4% in viewership and 13% among adults 18-49 from what the 88th Academy Awards ended up snagging in its final numbers last year. Like the metered market numbers of early today, that equals a nine-year viewership low for AMPAS’ annual ceremony. In fact, the 2017 Oscars were the third-least-watched of the 21st century. More.
And the debacle is now history:
The presenters for the final award — Warren Beatty and Faye Dunaway — were incorrectly given the best actress award envelope. A confused Beatty saw Emma Stone’s name and “La La Land,” and handed the envelope to Dunaway, who then announced the musical as the Best Picture winner.
The “La La Land” cast took the stage and producers began their speeches. But they stopped midway when they realized their error.
“There’s a mistake. ‘Moonlight’ you guys won best picture,” Jordan Horowitz said to the shocked Dolby Theater audience. “This is not a joke, come up here” the producer added. “Moonlight has won best picture.”
Reality check: Some back office dweebs have been fired. But, as a general rule, declining systems tend to be top heavy with dweebs, resulting in goofups. The extra publicity gained from the resulting uproar will probably not turn out to be an asset. Too many people will start wondering why they ever cared at all.
See also: Hollywood could come back from the doldrums by staging boffo protests