Ambitious gay rights drama flops

From Tom Teodorczuk at HeatStreet:

Some thought the show, created by award-winning gay activist Dustin Lance Black and aired on four nights this week, goes out of its way to portray middle America as intolerant homophobes. When We Rise received saturation ad coverage during the Oscars ahead of its premiere this week, to the extent that one Twitter commentator joked that if he drunk alcohol every time he saw an advert for the show, he’d be dead by the end of the Academy Awards broadcast.

But part one of When We Rise flopped on Monday. As a result, ABC rescheduled Modern Family to run just before the second installment to boost ratings. However, viewership of the second part fell almost 1 million viewers from its premiere, netting an audience of only 2.05 million on Wednesday, which is pathetic for prime-time slot on a commercial TV network. More.

Reality check: Until progressives can control what the rest of us are allowed to watch, they will not be able to advance their agenda very significantly hereafter.

See also: Target, champion of “gender-free” washrooms, in big financial doo-doo

and

Academy Awards protest hooplah masks declining public interest

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