SONY trying to save its Hollywood investment

From Anousha Sakoui and Yuji Nakamura at Bloomberg:

Sony CEO Heads to Hollywood in Push to Revive Movie Studio

The move to spend more time at the studio follows a tumultuous period of box office failures, a major cyberattack, the resignation of studio chief Michael Lynton this month and then a $1 billion writedown this week. By Thursday, Hirai will take a seat in his new office on the lot’s new Morita building – named after Sony co-founder Akio Morita. He will take on the mantle of co-CEO of Sony Entertainment and begin the search for a new leader at the business.

“It is all about finding the magic and making movies that excite people,” Barton Crockett, analyst with FBR & Co said in an interview. More.

Reality check: But do people think of Hollywood the way they used to?  Isn’t Hollywood now mainly about itself? And you know what they say about people who talk about themselves a lot…

See also: Box office flops big