How to Destroy the Business Model of Breitbart and Fake News

One day in late November, an earth and environmental science professor named Nathan Phillips visited Breitbart News for the first time. Mr. Phillips had heard about the hateful headlines on the site — like “Birth Control Makes Women Unattractive and Crazy” — and wondered what kind of companies would support such messages with their ad dollars. When he clicked on the site, he was shocked to discover ads for universities, including one for the graduate school where he’d received his own degree — Duke University’s Nicholas School of the Environment. “That was a punch in the stomach,” he said.

  • Brenda

    Going after advertisers is not a ‘new’ form of consumer activism.
    It might work and it might not.

    • Alain

      True and it works both ways; something the leftists tend to forget.

  • Hard Little Machine

    The NYT significant owner, Mexican Lebanese billionaire Carlos Slim has said before he’d be happy to operate the Times at a dead loss forever to promote his own views and the views of his editorial staff, most of whom are expats from the BBC and the Guardian.

  • Partofa Penny

    I heard of a grandfather who was going to donate a serious part of his estate to the UofT but changed his will after finding out that Jordan Peterson was sanctioned by the UofT. That seems to me to be a lot more effective than cancelling ads worth part of a penny.