Why the media hound is headed for the pound

From French journalist Yves Mamou at Gatestone Institute, some interesting thoughts on why current media are spiralling into oblivion:

In a world where the audience is fragmented between the internet, social media, newspapers, radio and television, the “good,” recognized, journalists are obsessed with creating the hound pack of the day and then enjoying the status of top dog. The more forms of media there are, the more journalists are in competition — inside the same organization and among other forms of media — to print or air the same information. Because in hound-pack logic, there can be only one news item a day — repeated and reprinted infinitely.

We can even state a “law”: the more the competition between journalists and different forms of media, the more information gets homogenized. The competition is not for differentiated information, but for deadline: each journalist is running be the first to bring back the information that all his competitors will have no choice but to reprint and repeat.

The problem for the media is coming: Brexit, Trump and Italy’s referendum were a victory for millions of citizens from the “working class” against the elites, who seem to have become increasingly disconnected from them. They were also a victory for millions of people totally disconnected from the mainstream media, people liberated from “political correctness,” people liberated from “ready-made answers and thinking.” U.S. President-elect Donald Trump understood this disconnect so well that he has not even held a press conference since his victory, telling the press without a word that he does not need them. During the campaign, in fact, Trump spoke to very few from the media: He made his own media: tweeting every day, obliging the mainstream media to amplify his words. The more the lying media treating him as a liar, the more he was trusted. More.

Reality check: Hound rescue charities, anyone?

Seriously, Mamou is well worth reading and pondering. But his observations can be distilled into a single sentence for convenient memory: Time is the currency of the internet. Getting people’s attention is survival.

Wasn’t that always so for media? Yes, but with a key qualification: Media were funnels, gatekeepers. If you lived in Toronto, you needed the Star. Not any more. So the Star is scrabbling for attention with a global hound pack. Would you rather spend the five minutes available on the Star, Think Progress, or Louder with Crowder? Or online crosswords?

Leaner, meaner outfits will obliterate no-longer-trendy PC bores in the spectacular dogfights to come.

Incidentally, the big question isn’t why Trump successfully despised the dying former mainstream media but why did no one else in American politics even consider it?

Thought experiment: What if someone did the same in Canadian politics? Insomniac readers?

See also: Decline in A-list celeb influence a big story in US 2016 elections If I were writing a comic sketch about the election, I’d be forever mad at myself for not thinking up Pantsuit Nation.