CBC/Radio Canada asks for $400M in increased government funding to go ad-free

The additional money CBC is asking for would be “replacement funding” if the media organization eliminates advertising: $253 million to replace ad revenue, plus $105 million to “produce and procure additional Canadian content” to fill the programming gaps in the absence of ads and $40 million to reflect savings in money that would otherwise be spent on selling ads.

That would equal an investment of $46 per Canadian every year — up from the current $34 per Canadian CBC currently receives.